Your unprecedented access to Heaven Hill starts now

"As a true connoisseur, your seat at our table is reserved. We are honored to extend this invitation and excited to have you on this journey with us. Let’s raise a glass to Heaven Hill, together."

MAX SHAPIRA
Executive Chairman,
2nd-Generation Leader
Kate & Allan Latts
Co-Presidents,
3rd-Generation Leaders
circle bottles

As part of your year-long journey, you will have the unparalleled opportunity to purchase a curated bottle at each of our members-only experiences. Our premium bottles are limited in availability and often the hardest to obtain, but as a member of the Connoisseur Circle, your bottle access is guaranteed.

*Due to the nature of the aging process, exact bottles are subject to change to ensure Connoisseur Circle members have access to our premium standard of whiskey.

MAY 10 2025

Heaven Hill Heritage Collection 2025 Release

May 10, 2025

Heaven Hill Heritage Collection 2025 Release

Kentucky Straight Wheat Whiskey
aged:
19 years
proof:
100
bottle:
750ml
SECOND RELEASE | September 2025

Parker's Heritage Collection 19th Edition

Stay tuned while we work on the finishing touches of this release. You will be the first to know about additional bottle details.

Parker's Heritage Collection 19th Edition

Kentucky Straight American Whiskey
aged:
11 Years
proof:
Barrel Proof
bottle:
750ML
THIRD RELEASE | December 2025

William Heavenhill 12th Edition

Stay tuned while we work on the finishing touches of this release. You will be the first to know about additional bottle details.

December 31, 2025

William Heavenhill 12th Edition

Kentucky Straight Bourbon Whiskey
aged:
19 Years
proof:
Barrel Proof
bottle:
750ML
FOURTH RELEASE | March 2026

Old Fitzgerald Fall 2025 Release

Stay tuned while we work on the finishing touches of this release. You will be the first to know about additional bottle details.

March 1, 2026

Old Fitzgerald Fall 2025 Release

Kentucky Straight Bourbon Whiskey
aged:
11 Years
proof:
100
bottle:
750ML
circle gatherings
Complementing your curated VIP experience at our distillery, each of the four members-only experiences feature a progressive tasting, highlighting the flavor profile of the curated bottle selected for the Connoisseur Circle and made available for immediate purchase.

*Event date and details are subject to change to ensure optimal experience for Connoisseur Circle members.
extra benefits

Additional benefits during your one-year journey

vip treatment

Enjoy additional surprises from the Heaven Hill team to make you feel truly part of the family.

Free BOURBON Experiences

Receive complimentary experience tickets, one for each of our Bourbon experiences.

Priority Access

Enjoy priority access to purchase tickets to public events at Heaven Hill Bourbon Experience, available to members on a first-come, first-served basis.

20%-Off Discount

Exclusive discounts on merchandise (non-alcoholic) at the Heaven Hill Bourbon Experience gift shop and food at Five Brothers Bar & Kitchen.

Remote Experiences

Enjoy curated remote experiences throughout your one-year journey.

Become a Member

spring 2025
Memberships are individual only, and will last one year. Spots in Connoisseur Circle are limited to allow us to provide you with the best experience.
quarterly plan
Pay in 4 installments, one every 3 months
$525 / quarterly
annual plan
One-time payment for a full year
$2,000 / year
Save when paying annually
what's included
4 rare bottles guaranteed for purchase throughout the year
4 on-site events
2 remote experiences a year
Members-only happy hours on select dates
Exclusive tasting at members-only experiences
One free ticket to every Heaven Hill Bourbon Experience tasting and tour offering
Early access to purchase tickets for public Heaven Hill Bourbon Experience events
20% off merchandise (non-alcoholic) at our retail store
20% off food at Five Brothers Bar & Kitchen
VIP treatment and additional surprises throughout the year
begin enrollment
enrollment closed

We regret to inform you that enrillment for the current period is full

if your submitted application was approved, you will be first in line for notification when it reopens.
Haven't submitted an application yet?
apply now
faq's
What is Connoisseur Circle?

Connoisseur Circle is an exclusive, members-only community designed for passionate Heaven Hill Distillery enthusiasts. As a member, you'll gain guaranteed access to exclusive events, rare and allocated bottles, behind-the-scenes experiences, and unique insights directly from the Heaven Hill Distillery team.

Membership is by invitation only*

What are the membership options?

Individual Membership
Designed for one person, this membership grants access to all benefits for the single member.

Please note: Memberships are non-transferable.

How much does it cost?

We offer two payment plans for membership:

  • Annual Plan: One-time payment of $2,000
  • Quarterly Plan: 4 installments of $525

What is the difference between membership options?

The only difference is the payment schedule. Both options provide the same benefits.

How do I apply for Connoisseur Circle?

While membership is open year-round to all interested brand enthusiasts, an initial invitation to submit an invite will be emailed to those who qualify with the factors that are taken into consideration below.

Spots are limited to allow us to provide you with the best experience. When membership capacity has been reached, your name will go into a waiting list until spots become available. Additionally, if this year remains sold out, those on the waiting list will receive an invitation to enroll in next year’s membership.

An invitation to enroll does not guarantee a spot

Please note: Memberships are limited to one per household each program year. Retailers, distributors and their owners and Heaven Hill employees are ineligible for membership.

What factors are taken into consideration for enrollment in Connoisseur Circle?

The membership experience is designed around in-person events for our biggest enthusiasts. Applicants are considered for membership if they:

  • Attended a Heaven Hill Bourbon Experience in the last year
  • Have the ability to attend in-person events
  • Have the ability to purchase and pickup bottles in person

Applicants must also be 21 years or older to participate. While meeting these qualifications is important, space is limited and enrollment is filled on a first-come, first-served basis as the process begins.

What if I am not accepted into Connoisseur Circle this time?

If you are placed on the waitlist, you will be prioritized in the order you applied when enrollment opens again. However, due to limited availability, placement on the waitlist does not guarantee acceptance in future enrollment periods.

What does membership include?

4 Exclusive Events & 4 Guaranteed Bottle Purchase Opportunities:
Purchase some of Heaven Hill’s finest bottles at these events throughout the year.

2 Remote Experiences:
Participate in a welcome ceremony and closing ceremony, both remote.

Member Happy Hours:
Throughout the year, additional opportunities to purchase quarterly bottle releases will be offered through member-only happy hours at the Heaven Hill Bourbon Experience.

Premium Welcome Box:
As part of your membership experience, you'll receive a premium welcome box.

Free Bourbon Experiences:
Each member receives one included ticket to every Heaven HIll Bourbon Experience (tastings & tours), providing access to our full range of offerings.

Event Access:
Gain access to purchase tickets for Heaven Hill's non-member events, such as Haunt on the Hill and Holiday on the Hill (on a first come, first served basis, based on the availability of each event).

Discounts:
- 20% off food at Five Brothers Bar & Kitchen
- 20% off non-alcoholic retail purchases in the gift shop

Can I transfer my invite to Connoisseur Circle?

Invites are non transferable. Each invite contains a special application code meant only for the person the email was sent to.

Can I bring plus ones to the event?

Generally, no. If plus one tickets are available for a member-only event, members will be notified in advance for the opportunity to purchase an additional ticket. These tickets will be sold on a first come, first serve basis. A plus one ticket fee is $99 when available.

Which bottles will I have the opportunity to purchase?
  • Heaven Hill Heritage Collection 2025 Release
  • Parker's Heritage Collection 19th Edition
  • William Heavenhill 12th Edition
  • Old Fitzgerald Fall 2025 Release

Please note: Membership does not cover the cost of bottles; they must be purchased separately at each event. Bottle offerings are subject to change. Bottles purchased pursuant to the membership are not for resale, except in accordance with Kentucky law.

Can someone pick-up my bottle on my behalf?

No. You must be onsite to purchase your bottle. Please bring your membership card and ID when coming to pick up your bottle.

Can I purchase my bottles over the phone and hold them?

No, you cannot purchase your bottle over the phone. Bottles are already held for members during the quarter in which they are released. Purchases must be made in-person.

Can I pick up my bottles early?

No, you must pick up each bottle within the quarter it is released, based on the release schedule set by Heaven Hill Bourbon Experience.

Can I pick up my bottles all together?

No, you must pick up each bottle within the quarter it is released, based on the release schedule set by Heaven Hill Bourbon Experience. Bottles cannot be picked up before or after the quarter, or all together at once.

Can I ship my bottle?

No, bottles cannot be shipped. Members must come pick up and purchase each quarterly bottle release by the end of the quarter. If they do not pick up the bottle, they will forfeit that bottle for the quarter. Members cannot pick up bottles early or all at once. Each bottle must be picked up within the quarter it is released.

How long do I have to pick up my bottle?

Each bottle will be released with a corresponding event quarterly throughout the year. Members are highly encouraged to come to these events to pick up their bottles. If members cannot attend an event, they will have 60 days to pick up their bottle before it is considered “forfeited” for that quarter.

Please let the concierge know that you plan to come pick up your bottle before doing so: concierge@connoisseurcircle.vip.

Can I cancel my membership before the year is over?

Memberships can be canceled at any time. You will receive a prorated refund for the remaining period of your subscription for annual payments. Quarterly payments will remain active until the end of the current quarter.